Search Engine Optimisation (SEO)
Search engine optimisation or SEO is the art of getting your website found and displayed on Google or other search engine results page.
(A search engine results page is often referred to by the acronym SERP).
Search engine optimisation is often called organic search engine optimisation or organic SEO. This is because the results generated through SEO are not paid for by advertising on the search engine.
There are a number of search engines the best known being Google, Bing, Yahoo, Ask, or AOL search engines.
The Google search engine has more visits in a month than the next five search engine sites put together.
In New Zealand Google is used in around 85% of searches.
Not having search engine optimisation on your website is the equivalent of opening a shop in the high street but only having an entrance in the back carpark!!
Websites that look really nice but do not have any search engine optimisation will not perform as well in search engine results as a badly designed website that does have search engine optimisation.
Whilst search engines use very clever technology to crawl the web and find relevant sites for the users search, there is a limitation to their ability to find your site. They need some help to find you hence, the need for SEO on your site.
Your SEO journey should start with a read of Google Webmaster Guidelines, this explains some of the do’s and dont’s when trying to optimise your site.
Next you should identify the key words you would like the search engines to find, for instance if you are selling insurance, then being found when someone searches for insurance in your area would be quite key to your optimisation. It is after all pretty pointless for you to get a first page result when someone is searching for ice cream.
Good keywords are essential for getting the best results from your organic SEO. Good keywords will provide targeted visitors to your site.
Ensure your site is easy to navigate if you cannot find something easily you can’t really expect a search to find that same something.
Ensure your optimisation includes relevant and accurate page titles.
Give some consideration to what description goes into your meta tags – not too long, not too short and summarises what the page is all about.
Use a descriptive URL rather than a number
Make sure the content on the page is relevant to the user and try to keep on the topic.
Ensure your links work.
Make sure the links are relevant to the topic
Avoid adding links just for the sake of having a link (definitely avoid buying links as Google will find you out and ensure your site is not found in searches).
Great website design starts with an in-depth consultation between Media Mill and our clients
A website plan documents the time and the steps that will go into producing your website
Media Mill website designers follow the plan to implement the design and feel of your website
Media Mill reporting tools allow us to provide various reports on website performance